seo for beginners

SEO For Beginners: Keep It Simple Stupid

Table of Contents

SEO for Beginners Introduction

So, you’re looking to begin your journey into the world of SEO.

Maybe you now understand that SEO is a crucial aspect of growing online. 

I am here to help break it down and give you the foundations so you can start directing traffic to your site.

Looking for something specific? Jump to the table to the left and skip ahead.

One thing I will say is this, read the words but you must begin putting it into practice!! That is the key.

You also must understand that search engine bots are not like humans. 

They do not read or comprehend data like we humans do.

As you will learn below, every aspect of the content you have online matters. 

From headers and titles, to the paragraph text, image text. It all speaks a native language directly to the bots.

If you want to attract organic traffic, you need to learn how to speak the language of bots.

On top of this, you need to make sure the human readers actually get something out of it.

If after reading the above you’re immediately turned off, check out our comprehensive SEO service. Our team will do it all for you and save you the time.

If not, read on and take notes.

What Can You Expect?

In this digital world, if you want your website to stand out from the crowd, you’ve got to get on the SEO train.

With billions of websites out there, it’s absolutely crucial that you make sure yours doesn’t get lost in the shuffle.

By understanding the fundamentals 0f SEO, you can make your website shine, pull in more visitors, and hopefully make some extra sales.

This guide? It’s your friendly roadmap to the world of SEO.

We’ll dive into how search engines work, the magic behind keywords, and some tools that can help you out.

Understanding Search Engines

How search engines work

Search engines use complex algorithms to crawl and index websites, determining their relevance and ranking them based on various factors.

They analyse website content, structure, and user behaviour to deliver the most relevant and valuable results to users’ search queries.

It is a competition. Think to yourself right now, how many businesses are fighting for the same customers you are?

A dizzying amount no doubt!!

You must use these tools to put your service in front of the right people, before your competitiors do. 

Otherwise, you’ll always be sitting around hoping to grow.

Take control and build your foundations.

Popular search engines

Google, Bing, and Yahoo are among the most popular search engines, with Google dominating the market share.

Each search engine has its own algorithms and ranking factors, but the principles of SEO generally apply to all.

Google is the king in this realm, having approximately 90% of all online traffic running through it.

Importance of search engine optimisation

SEO helps search engines understand your website’s content and relevance, making it easier for them to index and rank your pages.

By optimising your website for search engines, you increase its chances of appearing in relevant search results and attracting organic traffic.

Google search engine

Keyword Research

Definition of keywords

Keywords are words or phrases that users enter into search engines when looking for information or solutions.

They play a crucial role in SEO as they help search engines understand the relevance of your content to users’ queries.

Let’s say you run a plumbing service in your local area. There are some new homeowners who have just moved to the area and have burst a pipe.

What is their first point of call? Statistics say that they will jump on Google and search something along the lines of “plumbers in X to fix burst pipe”.

“Plumbers in X to fix burst pipe” is an example of a keyword.

The question is, how do you put your plumbing business in the first slot to gain 25-30% of all business?

Importance of search engine optimisation

Keyword research is the process of identifying the most relevant and valuable keywords for your website.

Think, what is it that my customers are likely to search when they are online?

By conducting thorough keyword research, you can optimise your content around these keywords, increasing your chances of ranking higher in search results and attracting targeted traffic.

Look at your competitors who are taking the lions share. What is it they are doing?

How can you improve upon the content they have put out?

Importance of search engine optimisation

There are various tools available for keyword research, such as Google Keyword Planner, SEMrush, and Moz Keyword Explorer.

These tools provide insights into search volume, competition, and related keywords, helping you make informed decisions about which keywords to target.

This is crucial, as depending on the level of authority and trust you have built with Google, will dictate the keywords you can expect to rank for.

Example, “plumbing” is a highly competitive keyword in itself. 

If you’re a new business starting out, it is unrealistic you will rank on page 1 of Google after a single blog post.

You need to build the trust with search engines. You may target a long tail keyword such as “Blocked drain plumbing on Gold Coast”.

On-Page Optimisation

Importance of on-page optimisation

On-page optimisation involves optimising individual web pages to improve their visibility and relevance to search engines.

It includes optimising title tags, meta descriptions, URL structure, and keyword placement, among other factors.

This is speaking the language of the bots.

Doing the 1%ers that make a big difference.

Basically, you want to make every aspect of your page as readable when Google crawls.

Title tags and meta descriptions

Title tags and meta descriptions are HTML elements that provide concise summaries of a web page’s content.

Optimising these elements with relevant keywords and compelling descriptions can improve click-through rates and search engine rankings.

It may seem small, but these small actions can make a massive difference when you’re competing against an hundreds or thousands of similar services.

URL structure and keyword placement

Having a clear and descriptive URL structure that includes relevant keywords can improve search engine visibility and user experience.

Additionally, strategically placing keywords throughout your content can signal to search engines the relevance of your page to specific queries.

Heading tags and content optimisation

Using heading tags (H1, H2, H3, etc.) helps search engines understand the structure and hierarchy of your content.

Optimising your content with relevant keywords, high-quality images, and engaging multimedia can also improve user experience and search engine rankings.

Off-Page Optimisation

Definition of off-page optimisation

Off-page optimisation refers to activities outside of your website that can impact its search engine rankings.

It primarily focuses on building high-quality backlinks and establishing your website’s authority and credibility.

What’s a backlink? A backlink is where another website links to yours.

It helps build your sense of authority and credibility. 

The more reputable the website which links, the more weight it carries.

Importance of off-page optimisation

Off-page optimisation plays a crucial role in SEO as search engines consider backlinks as votes of confidence from other websites.

By acquiring high-quality backlinks from reputable sources, you can improve your website’s authority and increase its chances of ranking higher in search results.

Link building strategies

Link building involves acquiring backlinks from other websites through various strategies such as guest blogging, influencer outreach, and content promotion.

It is essential to focus on quality rather than quantity when building backlinks to ensure long-term success.

Social media and SEO

While social media signals do not directly impact search engine rankings, they can indirectly influence SEO by driving traffic, increasing brand visibility, and attracting potential backlinks.

Engaging with your audience on social media platforms can help amplify your content and improve your website’s overall online presence.

Technical SEO

Definition of technical SEO

Technical SEO focuses on optimising the technical aspects of your website to improve its crawlability, indexability, and overall performance.

It involves optimising website speed, ensuring mobile-friendliness, and implementing structured data markup, among other technical considerations.

Importance of technical SEO

Technical SEO is crucial for ensuring that search engines can crawl and index your website effectively.

By addressing technical issues and optimizing your website’s performance, you can improve its visibility and user experience, ultimately leading to higher search engine rankings.

Website speed and performance optimisation

Website speed is a critical factor in SEO, as search engines prioritise fast-loading websites.

Optimising your website’s speed through techniques such as caching, image optimisation, and minifying code can improve user experience and search engine rankings.

Mobile optimisation

With the increasing use of mobile devices for internet browsing, mobile optimisation has become essential for SEO.

Ensuring that your website is mobile-friendly and responsive can improve user experience and search engine rankings, as search engines prioritise mobile-friendly websites in mobile search results.

seo analytics

Content Creation

Importance of quality content

High-quality, relevant, and engaging content is the foundation of successful SEO.

Search engines prioritise websites that provide valuable content to users, so it is crucial to create content that meets their needs and expectations.

Keyword density and content length

While keyword density is no longer a significant ranking factor, it is still important to include relevant keywords naturally throughout your content.

Additionally, longer-form content tends to perform better in search engine rankings, as it provides more comprehensive information to users.

Optimising images and multimedia

Optimising images and multimedia elements can improve your website’s load time and user experience.

This includes compressing images, using descriptive file names and alt tags, and embedding videos and infographics to enhance your content.

Again these are small factors that make a big difference.

It is disciplining yourself to take the time to optimise all media to enhance the user expierience.

User experience and engagement

User experience and engagement metrics, such as bounce rate, time on page, and click-through rate, are becoming increasingly important in SEO.

By providing a seamless and engaging user experience, you can improve your website’s search engine rankings and overall performance.

Local SEO

Definition of local SEO

Local SEO focuses on optimising your website to appear in local search results.

It is particularly important for businesses that have a physical location and want to attract local customers.

Importance of local SEO for businesses

Local SEO helps businesses increase their visibility in local search results, driving targeted traffic and potential customers to their physical locations.

It involves optimising Google My Business listings, local directories, and managing online reviews and reputation.

Google My Business and local directories

Creating and optimising a Google My Business listing is crucial for local SEO.

It helps your business appear in Google’s local pack and provides essential information to potential customers.

Additionally, listing your business in relevant local directories can improve your online visibility and local search rankings.

Online reviews and reputation management

Online reviews play a significant role in local SEO, as they can influence potential customers’ decision-making process.

Encouraging positive reviews and effectively managing your online reputation can improve your local search rankings and attract more customers.

Analytics & Reporting

Importance of SEO analytics

SEO analytics provides valuable insights into your website’s performance, allowing you to measure the effectiveness of your SEO efforts and make data-driven decisions.

It helps you understand your website’s traffic, keyword rankings, and user behaviour.

Google Analytics and other tracking tools

Google Analytics is a powerful tool for tracking and analysing website data.

It provides comprehensive insights into your website’s traffic sources, user behaviour, and conversion rates.

Other tracking tools, such as SEMrush, Ahrefs and Moz, can also provide valuable SEO analytics.

Monitoring keyword rankings and traffic

Monitoring your keyword rankings and organic traffic is essential for evaluating the success of your SEO strategies.

By tracking your keyword rankings and analysing changes in organic traffic, you can identify areas for improvement and optimize your website accordingly.

Best Practices & Updates

Staying up-to-date with SEO trends

SEO is an ever-evolving field, with search engines constantly updating their algorithms and ranking factors.

Staying up-to-date with the latest SEO trends and best practices is crucial for maintaining and improving your website’s search engine rankings.

Google algorithm updates

Google regularly updates its algorithms to provide users with the most relevant and high-quality search results.

Major algorithm updates, such as Panda, Penguin, and Hummingbird, have significantly impacted search engine rankings.

It is important to stay informed about these updates and adjust your SEO strategies accordingly.

“White hat” methods are crucial because if these updates do pop up, you safe guard your site.

White hat vs. black hat SEO techniques

White hat SEO techniques are ethical and follow search engine guidelines, while black hat SEO techniques involve manipulative practices that violate search engine guidelines.

It is essential to focus on white hat SEO techniques to ensure long-term success and avoid penalties from search engines.

Note: At Alpha AI we focus all of our efforts on white hat techniques which stand the test of time, building your traffic organically and sustainably.

Importance of ethical SEO practices

Ethical SEO practices not only help you maintain a good reputation with search engines but also provide a positive user experience.

By focusing on creating valuable content, optimizing your website for users, and following search engine guidelines, you can build a sustainable and successful online presence.

SEO Tools & Resources

Popular SEO Tools

Free Tools:

  • Google Analytics
  • Google Search Console

Paid Tools:

  • Offer advanced features and in-depth analysis

Online Communities for SEO Discussions

  • Reddit
  • Quora
  • SEO-specific forums

Blogs & Websites for SEO Learning

  • Alpha AI
  • Moz
  • Search Engine Journal
  • Backlinko


In conclusion, implementing effective SEO strategies is crucial for websites to succeed in the competitive online landscape.

By understanding how search engines work, conducting thorough keyword research, optimising on-page and off-page elements, focusing on technical SEO, creating high-quality content, and staying up-to-date with SEO best practices, you can improve your website’s visibility, attract targeted traffic, and ultimately achieve your online goals.

As a beginner, starting your SEO journey may seem daunting, but with the right knowledge and resources, you can navigate the world of SEO and achieve success.

Remember to continuously monitor and analyse your website’s performance, adapt to algorithm updates, and prioritize ethical SEO practices.

By implementing these strategies and staying committed to improving your website’s SEO, you can drive organic traffic, increase your online presence, and achieve long-term success.

Ready to elevate your SEO game? Reach out to us today and let’s make it happen.

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