Case Study: Shake Counselling

Amplifying Youth Support Through Digital Innovation

“It was only two weeks before I started to see the difference for my business, initially I would only get 5 emails via my website a month, now I am getting 5 emails a week for referrals,

This agency is helping my business grow without me having to take on the tedious work of overlooking my website daily”

Jaxsyn Scholes – Founder

Summary:

Alpha AI Agency partnered with Shake Counselling, a youth counselling service in Geelong, to transform their digital presence. Through strategic web development, SEO optimisation, and innovative digital marketing, we achieved a significant increase in website traffic, lead generation, and client engagement within just three months.

Client Introduction:

Shake Counselling, based in Geelong, Australia, offers innovative therapy for teens, focusing on emotional and life skills. Led by the ambitious Jaxsyn Scholes, they needed a digital presence that matched their unique approach.

The Challenge:

Clunky, inefficient website with poor performance
Minimal organic traffic and lead generation
Under-utilised video content
Lack of showcase for Shake’s unique services
No structured digital marketing strategy

Key Achievements:

Transformed an underperforming website into a lead-generating asset
Implemented AI-driven solutions for improved user experience and lead capture
Established a strong digital foundation for future growth
Opened new revenue streams through targeted digital marketing

Results and Impact:

Website Traffic: From 0 to 664 monthly visitors (Google Analytics)
Organic Traffic: From 41 to 94 monthly visitors (129% increase, SEMrush)
Lead Generation: 41 leads through website form submissions
Email Inquiries: From 5 per month to 20 per month (300% increase)
AI Chatbot Engagement: 231 unique user conversations
Estimated Revenue Impact: $43,050 in potential client value (based on $1,050 average LTV)

From Clicks to Connections

Our redesign of Shake Counselling’s digital presence goes beyond aesthetics.

We created an intuitive platform that reflects their commitment to youth well-being. By leveraging AI, we developed a website that not only informs but also encourages action.

The outcome: a surge in qualified leads and a new avenue for school partnerships.

Solutions Implemented

Website Redevelopment

Rebuilt the website from the ground up, focusing on speed and responsiveness
Implemented a user-centric design that aligns with Shake Counselling’s brand identity
Created dedicated pages for each service, highlighting Shake Counselling’s unique concept
Optimised all pages for mobile devices, ensuring a seamless experience across all platforms

SEO Implementation

Conducted in-depth keyword research focusing on youth counselling and local Geelong terms
Developed a comprehensive SEO strategy targeting both short and long-tail keywords
Created 12 high-quality, keyword optimised content pieces for the “learning material” section
Implemented technical SEO best practices, including schema markup and optimised meta tags
Improved site structure and internal linking for better crawl-ability and user navigation

Digital Marketing Enhancement:

Set up and optimised Google Ad campaigns targeting local Geelong and surrounding areas
Implemented Google Analytics 4 for advanced user behaviour tracking and goal setting
Created an AI-powered chatbot to provide 24/7 customer service and initial client screening
Developed a content calendar for ongoing blog posts and social media updates

Lead Generation Optimisation:

Designed and implemented lead capture forms across the website
Set up Slack integration for instant lead notifications to Shake Counselling’s team
Developed a custom Airtable CRM system for efficient lead management and follow-up
Created automated email sequences for lead nurturing and appointment scheduling
Implemented conversion rate optimisation techniques, including A/B testing of key pages

Looking Ahead

We continue to work with Shake Counselling to target high-value customers and expand their reach. Our ongoing efforts include:

Developing lead magnets for increased engagement
Identifying key decision-makers in educational institutions
Providing consulting on growth strategies

This case study demonstrates our ability to deliver comprehensive digital transformation, combining web development, SEO, content creation, and AI-driven tools to achieve tangible business results.

For ambitious business owners looking to leverage digital marketing for growth, our approach offers a clear path to increased visibility, lead generation, and revenue opportunities.