Case Study: Nature Of Wellness

Crafting a Digital Sanctuary for Holistic Healing

“It has been an absolute pleasure to work with Jacob at Alpha Ai. His initial proposal was deeply insightful and showed a level of research and care that I haven’t experienced elsewhere.


Throughout the relationship Jacob worked incredibly hard to understand us as people, our business, our fields of work and the direction we wished to move in, while maintaining flexibility to adapt as we moved the goalposts. The hard work and results speak for themselves. I could not recommend Alpha Ai any higher.”

Riley Dickson – Founder

Summary:

Alpha AI Agency collaborated with Nature Of Wellness, a holistic healing center in Currumbin Waters, Gold Coast, to transform their digital presence. Through strategic web development, branding refinement, and comprehensive digital marketing planning, we created a solid foundation for their online growth. Our approach focused on aligning their digital presence with their holistic ethos while preparing for future expansion into online therapy services.

Client Introduction:

Nature Of Wellness, founded by Riley Dickson and Anna Botet Moreno, is a holistic healing centre in Currumbin Waters, Gold Coast. They offer a range of mind-body therapies including Clinical Hypnotherapy, Strategic Psychotherapy, Energy Body Balance Therapy, and Myotherapy.

The Challenge:

  • Outdated, underperforming website with poor user experience
  • Lack of clear service presentation and online booking system
  • No strategy for targeting ideal clients or expanding to online sessions
  • Absence of data-driven marketing and lead generation processes

Our Approach:

We conducted a comprehensive analysis of Omnia Tattoo’s digital presence, identifying key areas for improvement. Our tools allowed us to:

  • Analyse website performance and user behaviour
  • Identify high-potential keywords for the tattoo industry
  • Develop a content strategy aligned with search trends and user intent

Designs That Nurture

Nature Of Wellness’s new website is more than just an online brochure – it’s a digital sanctuary that reflects their healing philosophy.

We leveraged our design expertise to create a user experience that not only showcases their range of therapies but also guides potential clients seamlessly towards booking and engagement.

The result? A beautiful, high-performing website that’s primed for conversion and future growth.

Solutions Implemented

Comprehensive Website Redesign

  • Rebuilt the site for optimal performance and user experience 
  • Created dedicated pages for each therapy service 
  • Implemented a serene, on-brand design reflecting their holistic approach 
  • Integrated an intuitive online booking system 
  • Ensured mobile responsiveness and fast load times

Strategic Digital Foundation

  • Conducted in-depth performance testing for baseline metrics 
  • Implemented Google Analytics 4 for advanced data tracking 
  • Set up Google Ad campaigns with targeted keywords 
  • Developed a long-term SEO strategy focusing on local and online therapy terms

Client-Centric Optimisation

  • Collaborated with founders to create detailed ideal customer profiles 
  • Tailored content and design to resonate with target demographics 
  • Optimised for future online/remote session offerings 

Automated Lead Management

  • Set up Slack integrations for instant lead notifications
  • Developed custom Airtable CRM for efficient lead tracking and follow-up
  • Created automated email sequences for lead nurturing

Future-Proofing SEO

  • Implemented comprehensive on-page SEO best practices 
  • Optimised all images and content for both current and future search engine algorithms

Results And Impact

While it’s too early for traffic and lead metrics, our work has laid a strong foundation for future growth:

  • Website Transformation: From a clunky, inefficient site to a beautiful, high-performing digital sanctuary
  • Enhanced User Experience: Intuitive navigation and clear service presentation
  • Streamlined Operations: Automated lead capture and management systems in place
  • Future-Ready Platform: Optimised for both local and potential online therapy clients
  • Data-Driven Foundation: Advanced analytics set up for informed decision-making