Omnia Tattoo Case Study | Alpha AI Agency
Case Study

Omnia Tattoo.

A digital transformation journey

0%
Organic Traffic Growth
0%
Increase in Search Clicks
0%
More Search Impressions
0%
Better SERP Positioning
April 2024
March 2025

"Couldn't speak highly enough with the work Jacob from Alpha AI has done for my business. Instant results, instant leads and my website was revamped which became more user friendly."

— Luke Dyson, Owner of Omnia Tattoo
Explore the case study
Omnia Tattoo Website Homepage
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Omnia Tattoo Artists Page
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Omnia Tattoo Gallery
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Omnia Tattoo Mobile Experience
4/4
Website Transformation

Modern Design Meets User Experience

We completely redesigned Omnia Tattoo's website to showcase their artists' exceptional work, optimize for conversions, and create a seamless mobile experience.

  • 67% faster page load speed
  • Optimized artist profiles with booking integration
  • Interactive gallery with style filtering
  • 173% increase in inquiry form submissions
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Mobile Optimization Score
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Average Page Load Time
Omnia Tattoo Case Study | Alpha AI Agency
The Client

Omnia Tattoo

Industry
Tattoo Art & Body Modification
Location
Melbourne, Australia
Business Size
Large Studio (20 artists)
Project Duration
11 months (Apr 2024 - Mar 2025)

Omnia Tattoo is a premium studio known for artistic excellence and custom designs. Despite exceptional work, they struggled with digital visibility in a highly competitive market.

The studio's 20 artists are recognized for their unique artistic styles, but their online presence didn't adequately showcase their talent or attract the caliber of clients they deserved.

Prior to engaging Alpha AI Agency, Omnia relied almost exclusively on word-of-mouth referrals and walk-in clients, limiting their growth potential in an increasingly digital marketplace.

The Challenge

Limited Online Visibility

Despite quality artistic work, the studio struggled to rank in search results.

Reliance on Word-of-Mouth

New client acquisition was limited to referrals, constraining growth.

Poor Website Performance

Underperforming website with low conversion rates and poor user experience.

Competitive Market

Established competitors dominated the local search landscape.

Our Solution

Project Timeline

April 2024

Initial Analysis

Comprehensive SEO audit and competitive landscape analysis

June 2024

Content Strategy

Artist profiles and specialized tattoo style pages developed

August 2024

Local Presence

Strategic local citation building across 47 platforms

October 2024

Social Strategy

Coordinated social media approach highlighting artist portfolios

December 2024

Seasonal Campaign

Holiday gift certificate promotion and booking optimization

March 2025

Results Analysis

559% growth in organic traffic and significant business impact

The Results

Growth Metrics

Our AI-powered strategies transformed Omnia Tattoo's digital presence over an 11-month period, delivering exceptional growth across all key metrics.

Organic Traffic Growth

1,200
900
600
300
0
April 2024
182 visitors
Initial SEO Audit
June 2024
310 visitors
Content Strategy Launch
August 2024
560 visitors
Local Citation Buildout
October 2024
780 visitors
Social Media Strategy
December 2024
950 visitors
Holiday Campaign
February 2025
1,130 visitors
Strategy Expansion
March 2025
1,200 visitors
Final Results

Search Performance Improvement

Before

April 2024
213
Search Clicks
23.1K
Impressions
26.5
Avg. Position

After

March 2025
740
Search Clicks
+247%
103K
Impressions
+346%
19.9
Avg. Position
+25%

Business Impact

Immediate Response Time

Reduced client inquiry response time from 24 hours to under 10 minutes through automated systems.

Increased Booking Rate

Artist booking rate increased from 65% to 95% capacity, resulting in substantial revenue growth.

Higher Quality Clients

Attracted clients seeking larger, custom pieces with 43% higher average project value.

Consistent Lead Flow

Established predictable lead generation with 31+ qualified inquiries per month.

The Bottom Line

Our AI-powered approach delivered transformative results for Omnia Tattoo, turning their digital presence from a weakness into a strength. With 559% growth in organic traffic and significantly improved search visibility, the studio now enjoys a consistent flow of high-quality clients who appreciate their artistic expertise.

"Couldn't speak highly enough with the work Jacob from Alpha AI has done for my business. Instant results, instant leads and my website was revamped which became more user friendly."
— Luke Dyson, Owner of Omnia Tattoo
0 %
Organic Traffic Growth
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Monthly Qualified Leads
0
Months to Achieve Results

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