Lead-gen + operations platform2025–2026

A lead-gen site and CRM for a building company — on a platform built to grow into quoting, content, and ad reporting they own

A premium residential building and construction company — specialising in custom home builds, luxury renovations, and commercial fitouts — was the kind of business where the work speaks for itself, but the digital presence wasn't keeping up.

In plain terms

A lead-gen website and CRM built on a platform designed to grow into the whole building company — the site, the leads today, with quoting and ad reporting built to follow.

Know who's serious

The website asks the right questions up front, so a $15K reno and a $600K custom build no longer land in your inbox looking exactly the same.

Quoting built into the platform

An itemised quote builder with room-based assemblies and a branded PDF the client opens in a browser — built and ready, so quoting moves off spreadsheets and into the same system as the leads.

You own it outright

Every lead lives in your own system — each enquiry traced back to the ad click and landing page that brought it in — on a platform you own outright as quoting and ad reporting come online.

The situation

The directors had a WordPress site that loaded slowly, looked generic, and did nothing to qualify incoming enquiries. Every lead came through the same basic contact form — a homeowner wanting a $15K bathroom reno looked identical to someone planning a $600K custom build. There was no way to prioritise, no way to track where leads came from, and no way to tell which Google Ads campaigns were working.

Quoting was happening in spreadsheets. Lead follow-up was manual. The website didn't reflect the quality of the builds — and for a business trying to attract premium clients, that gap was costing them. They didn't need a new website. They needed a system.

What we delivered

A Google-Ads-fed website and lead pipeline that's live and working today — on a single platform also built for quoting, content, and marketing reporting, purpose-built for how a construction business actually operates.

A website that qualifies before it converts

The site is designed to attract the right enquiries, not just more of them. Service pages explain scope, timelines, and indicative pricing so visitors self-select before they make contact. A four-step quote request form captures service type, timeline, budget, and contact details — so the team knows what they're dealing with before they pick up the phone.

Quoting built into the same platform

An itemised quote builder with room-based assemblies, pre-built templates for common scopes, and material and labour line items. Quotes export as branded PDFs shared with clients via a unique link — opened in the browser, no login required. Built and ready to move quoting off spreadsheets and into the system that already holds the leads.

Every lead tracked from first click to first call

Every form submission captures the Google Ads click that brought it in and the landing page it came through. The admin dashboard shows lead status, source, and follow-up history across a real pipeline — new, contacted, quoting, won, lost. Nothing falls through the cracks.

Google Ads reporting built into the admin

The platform is built to pull campaign performance, keyword quality scores, and search term reports from the Google Ads API into the admin dashboard, so the team can see which campaigns generate real enquiries and which burn budget. While that reporting comes online, we run and report the campaign directly — every optimisation gated by what the builder says is the right work.

Local SEO for the suburbs that matter

Dedicated pages for six high-value suburbs — each with location-specific content and structured data. When someone searches for a builder in their suburb, the business appears with local relevance, not a generic regional listing.

Content and design maintained on retainer

The admin portal carries the structure for projects, services, testimonials, blog posts, FAQs, and service areas, with owner-editable content built to switch on. Today we handle the design, the platform, and content updates on retainer — the builder's licence, project galleries, and client reviews stay current without the business waiting in a queue.

How it fits together

One platform built to replace five disconnected tools

Read it from the centre out: one owned platform, built to bring the website, quoting, lead tracking, ad reporting, and content into a single system. Today it runs the website and the leads; the rest is built and ready to switch on.

One platform

One owned building-company platform

Website that pre-qualifies enquiries

Itemised quote builder + PDF

Lead tracking with source attribution

Google Ads reporting in plain English (built)

Local suburb SEO pages

Content managed on retainer

Website that pre-qualifies enquiries

Itemised quote builder + PDF

Lead tracking with source attribution

Google Ads reporting in plain English (built)

Local suburb SEO pages

Content managed on retainer

The builder owns the platform outright — the leads live in their own system today, not a tool they rent, with quoting and campaign reporting built to follow.

Inside the build

Real screens from the running platform, captured with placeholder data.

A luxury-renovation builder’s homepage — an editorial serif hero over a live jobsite photograph — The homepage, captured from the running build and de-identified (brand and location removed).

The outcome

0System replacing five

0High-value suburbs targeted

0Ads-attributed leads captured

0Real leads in the CRM pipeline

0Redirects preserving SEO equity

0/Lead capture running

The shift the director described — a change in the quality of enquiries — came from doing several things at once. The website communicates premium before a word is read. The quote form filters tyre-kickers from serious projects. The suburb pages bring in people searching locally, not generically. And the campaign is run and reported with the builder in the loop, so budget goes to the work he actually wants, not the search terms that only look busy. It's a live lead-gen engine on a platform built to take on quoting and reporting next — not just a new website.

“Our business has started to see a big shift in enquiries through his knowledge of data and analytics. Not to mention the website he delivered for us is by far more than what we expected.”

Co-Director

Residential construction

Built with

Next.js 16React 19TypeScriptTailwind CSS 4SupabaseMotionGoogle Ads Conversion TrackingTurnstileResendReact PDF

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